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The Worst They Could Say Is No, Right? – Practical Tips for the Nervous Business Owner

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You sit down, stand up, sit down, get up again, pace the expanse of the rug, wipe your hands, swallow, clear your throat, and sit back down. It’s five minutes until your presentation and you feel the tiny little prickles of tension build up in your belly. You hope your voice remains steady this time as the secretary finally arrives to show you to your potential new client’s office. It’s bemarbled, bedazzled, and bedecked in all the latest trends and finishes and you can tell these guys are used to only the best. So what the heck are you doing there? You need a few tips and pointers to get you up and going, right?

The toughest thing for anyone to face is the situation that could cause embarrassment or shame, and the workplace is no different. Any time you need to put yourself or your skills on display for the world to see, you let them in to a little part of your soul and the thought that they will find you wanting is terrifying. So how do guys like Warren Buffet and Sir Richard Branson make their way to the first cart in the gravy train? They walk. Yep, that’s it. They walk to it. They’ve got their ticket for it and they’re on their journey. So why aren’t you?

All the tools you need are either within you or around you. It’s up to you to find them:

  1. Surround yourself with great people.
  2. Create your own personal definition of success.
  3. Get your A into G.
  4. Know your client or target market.
  5. Offer something that will make a difference.

Let’s explore these tasty little nuggest in detail.

TIp 1 -Assemble Your Cheerleaders

It’s tough to stay positive and motivated when you surround yourself with naysayers and people who simply just suck the joy out of every situation. Bear in mind that some of the biggest bullies you may encounter in life are those who are closest to you. This does not mean that they don’t love you, they simply just restrict you to their self-imposed limitations.

There are people in your life that fire you up. They do the following things:

  •  build you
  • you admire their passion and drive
  • achieve success in their lives
  • the success they achieve is personal to them
  • understand that being successful is about more than money or careers, it’s about pursuing the deepest desires of your heart.

They have a sense of peace about them and they immediately brighten the room with their presence. They want to see you prosper and don’t relish when you stumble. They have solutions to every problem and they can see potential. They aren’t afraid to give you an honest opinion, but you know they won’t hold it against you when you go the other way.

TIP2 – Define Your Success

The accomplishment of an aim or purpose – Oxford Dictionary

Can you remember what you thought success was as a child? You probably had an image of Scrooge McDuck diving into his money bin, a famous sports star running out on the field for the first time, or a musical diva gracing the stage in front of 100,000 people. So let’s look at that definition, shall we?

Accomplishment of an aim or purpose is a very broad term. You will need to make this a little more personal and figure it out for yourself. If wealth, fame, and reaching the pinnacle of a career are the only definitions of success then there are many things in life you will simply just pursue because someone else deems them worthwhile.

This is going to take more than just a superficial look in the mirror. You might actually have to take a walk in your inner landscape to get to the bottom of this. This is the part where you analyze things you truly like and love. Love music? Join a music class or get involved in things that allow you to be around music more often. Love solitude? Make space for alone time. This way, you will shape the path that you want to be on. Achieving what you feel is the measure of your own success becomes fascinating, interesting, and most importantly, uplifting.

It’s important to have vision but it’s equally as important to not lose sight of the value of small things. Celebrate small accomplishments as you set the bar higher for yourself.

Tip3 – Stagnating on Philosophies

Don’t become Plato on the Plateau. Capture your thoughts and think what you want to achieve during that tough discussion. Visualize the outcome and prepare yourself for victory. Go forth, dear warrior, and conquer! It’s far better to get hurt in battle and come home a war hero, than talk about a battle you never fought in. It’s always easier to comment from the sidelines when you stand no chance of getting injured, get what I’m saying, y’all?

Yes, I sound like a motivational speaker but the reason you got into what you’re doing is because you believe you have a skill. Instead of focusing on the reasons why your potential future customer should go with your competitor, rather focus on what makes you the better option. If you believe in the product or service you provide, why? What makes it different?

TIP 4 – Vantage Point

A sniper takes the time to scope the environment and find the sweet spot. This is usually higher ground that allows them to take in a large area without being spotted, thanks to the optical range and physics and all that stuff. Just like this sniper, you need to do some research before you step into your client’s space. If you know what their needs are, you can address them instead of simply just selling a product.

This is true for the creatives as well. It’s easy to set up your gear and start strumming on that vintage Fender as the sound oozes through the amp and you feel simply stoked with your tone. What you didn’t know was that this particular little town has a massive aversion to string instruments and they only want keyboard players. Find out what your customer wants or needs before you give them what you think they need.

tip 5-Dump the Junk

You have a product that you’re purely punting to make money. It has no value and has no use. It doesn’t uplift or upskill either and you’re pretty sure that in certain countries, a disgruntled customer would order a hit on you. You may have an easy product to sell, but without real value the chances are good that you won’t have any repeat customers. Don’t be that guy! If you spend as much time developing a product that could actually add value and meet the needs of your customers you will be in a far better position to build a solid client base.

The importance of having a good product or service that actually means something to customers will allow you to build up an asset that is far more valuable than a quick buck: trust.

Whether you’re a freelance creative or you have a business that covers you in mountains of paperwork, your product should speak for itself. Sure, there are going to be those who don’t like it no matter what you do, but let that be on them.

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